Email marketing plays a crucial role in the success of event organisers. It serves as a powerful tool for reaching out to attendees, promoting events, and building strong relationships with the target audience. When combined with SMS and Whatsapp, you can create a powerful omni-channel marketing strategy finely tuned to boost ticket sales.
Data collection should be the focus of your long term strategy and as your contact list grows, you'll be able to sell more tickets upon each new event announcement.
At Crowdsauce, we've tried and tested many different CRMs, and we believe the following features are fundamental in making your choice.
- Price: Your CRM shouldn't break the bank and be a fair cost given the size of your contact list.
- Channels: Your platform should support omni-channel marketing, by minimum having both email and SMS functionality. Having Whatsapp as well is a bonus as Whatsapp should be an important part of your strategy for 2024 and beyond.
- AI: Having AI capabilities which help build high performing automations and can increase deliverability and engagement for your campaigns.
- Analytics: Providing detailed information on deliverability, clicks, heat maps of engagement and more to constantly improve your campaigns.
- Integrations: Having an open API and the ability to integrate with your ticket platform is important for creating automation sequences, where new customers can be entered into an email flow.
- Segmentation: Having powerful filters to query your database and create segments allows for better targeting of your audience resulting in more relevant campaigns.
Recommended Platforms
Depending on how far along you are in your journey, we'd recommend the following platform at each stage:
Bird: all round perfect for any type of promoter
Bird offers flexible pay as you go pricing as well as no markup SMS rates and competitive Whatsapp rates. Bird has an extensive email template marketplace, giving you inspiration and quick starts for your campaigns. Bird offers the ability to purchase toll free, longcode and alphanumeric numbers to use for your SMS and Whatsapp campaigns.