Articles
Insights, strategies, and tips for event management

Spy On Your Competitors' Ads On Meta & Facebook
Do you ever wonder why your competitor seems to always be selling their events out?

Is Physical Marketing Still Worth It For Event Marketing?
Physical marketing, also known as traditional marketing, often involves print advertisements, direct mail, billboards, flyers, and other similar techniques. Although we live in a digital age, physical

How To Run A Competition During Your Event
In today's competitive landscape of events, standing out from the crowd is more important than ever. One effective way to engage your audience and generate buzz around your event is through competitio

8 Ways To Boost Ticket Sales If They Slow Down
When your event is not selling as well as expected, there are several strategic moves you can make to boost ticket sales. Here are five contingency ideas to help you sell your tickets:

How To Run The Perfect Presale

An Introduction To Email And SMS Marketing Software For Event Organisers

A Complete Content Checklist For Your Event

How To Optimise Your Event / Ticketing Page

Basic Ticketing Strategies

Choosing The Right Ticket Platform For Your Event

Using AI For Event Marketing

How Big Should Your Marketing Budget Be?

Which Marketing Channels Should You Use For Your Event?

How to Double Your Launch Day Ticket Sales
There are several benefits to a presale campaign, but there are also several factors to consider. In this article, we will guide you through the execution of a successful presale campaign and how you can use AI to prepare your strategy.
How to Set Up a Meta Business Account for Event Advertising
Step-by-step guide to setting up your Meta Business Account for event advertising. Learn how to create ad accounts, manage pages, and get started with Facebook and Instagram ads.
Measuring Your Meta Campaign Performance for Events
Learn how to measure and analyze your Meta ad campaign performance. Understand key metrics, reporting columns, and how to track ROI for your event marketing campaigns.
Meta Campaign Tips: Best Practices for Event Ticket Sales
Discover expert tips for running successful Meta ad campaigns for events. Learn about campaign duration, video ad strategies, and how to achieve low-cost event responses.
How to Set Up Your Meta Pixel for Event Ticket Tracking
Learn how to set up and use the Meta pixel to track ticket sales and create powerful retargeting audiences. Discover how pixel tracking can dramatically improve your ad ROI.
The Best CRM for Event Organizers: Email, SMS & WhatsApp Marketing
Discover the best CRM platforms for event organizers. Compare features, pricing, and learn how to choose the right CRM for email, SMS, and WhatsApp marketing to drive ticket sales.
Event Campaign Stages: From Teaser to Ticket Sales
Understand the different stages of an event marketing campaign, from teaser to ticket sales. Learn which ad objectives to use at each stage to maximize ticket sales.
Creating Effective Meta Ad Sets for Event Ticket Sales
Learn how to create effective Meta ad sets for your event campaigns. Understand conversion settings, budget allocation, and how to optimize for ticket sales and registrations.
Creating Effective Meta Audiences for Event Ticket Sales
Master the art of creating effective Meta audiences for your event campaigns. Learn about custom audiences, lookalike audiences, website traffic targeting, and customer list audiences.
Organic Social Media Strategy for Event Promotion
Learn how to build an effective organic social media strategy for your events. Discover content pillars, posting consistency, and how to create engaging content that drives ticket sales.
Social Media Advertising for Events: How to Sell More Tickets
Master social media advertising to sell more tickets. Learn how to target the right audiences on Facebook, Instagram, TikTok, and other platforms to maximize your event's reach and ticket sales.
WhatsApp Marketing for Events: Building Communities and Driving Sales
Discover how to leverage WhatsApp to build engaged communities and drive ticket sales. Learn about WhatsApp marketing strategies, community building, and best practices for event organizers.
SMS Marketing for Events: The Ultimate Guide to Driving Ticket Sales
Learn how SMS marketing can dramatically boost your ticket sales. Discover why SMS has 98% delivery rates and 90% open rates, and how to use it effectively for event promotion.
Event Marketing Plan: A Complete Guide for Ticket Sales
Learn how to create a comprehensive event marketing plan that drives ticket sales. Includes timeline planning, budget allocation, and campaign strategies.