Before we dive into creating ads, let's set up a business account. While all users have a personal account for advertising, a business account offers expanded functionality. It's best to switch to a business account from the start.

Head to https://business.facebook.com/ and review the information before creating your account. Enter your business account name, your name, email address, and registered business address. Ensure this information is accurate, as it will be used for invoicing your campaigns.

After submission, you'll be redirected to the Business Manager homepage. Confirm your email to access all Ads Manager features. The three key sections to focus on initially are Page, Ad Account, and People.

Pages

The Pages section allows you to add and manage all your accessible pages in one place. You can also request access to pages owned by other businesses, enabling you to advertise on their behalf. Start by adding a page you own, or create one if you don't have one yet.

Ad Account

An ad account is your central hub for running ads. You might want separate ad accounts for different pages or event brands you're promoting. This organisation helps keep your adverts, audiences, pixels, and assets neatly compartmentalised.

To create your first ad account, give it an appropriate name and set the correct time zone and currency. These settings can't be changed once the account is created, so input them carefully.

Next, assign yourself the necessary permissions, granting full admin access to the ad account. Before you can start creating campaigns, add a payment method by clicking the "Payment methods" hyperlink in the popup and entering your payment details.

Requesting Access to a Page

To create audiences from a page's engagement data and run campaigns from it, you need to request access. In Business Settings, click Add → Request access to a page. Search for the page and click Request Access. Notify the relevant person about your request; they can accept it by going to Settings → Page roles on the Facebook page.

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