In this section, we'll discuss organic social strategies, how to create engaging content, and develop a consistent presence that amplifies your event's visibility and overall brand.

Channel Strategy

Define clear goals - Align your social media efforts with event objectives like ticket sales, awareness or community building.
Audience analysis - Know your target audiences preferences, habits, and social media behaviours to tailor content.
Content planning - Develop a consistent posting schedule with a mix of engaging content types
Measure performance - Track metrics (like, shares, engagement) to your strategy and make adjustments

Content Pillars

Creative marketing principle usable for all music projects… and beyond. Work on 3-4 content themes that represent you as an artist that you're willing to show to the outside world.

Content themes can help you to show up authentically
This is a way of creatively understanding and communicating who you are as an artist, and helping fans understand it too.
Everything you post online should broadly fit within one or more of the themes!
Content themes are personal, and adaptable to every project. Once you have your themes it becomes a lot easier to organise your ideas and adapt to TRENDS.

Posting Consistency

Consistency is key when posting on social media, but quality should always come before quantity. While it's ideal to post 3-5 times a week, every post should provide value to your audience. Posting just for the sake of it can dilute your message and reduce engagement.

Types of Content

Different types of content are effective at various stages of event promotion.

Pre event - content like teaser videos, countdowns, and behind-the-scenes footage builds anticipation.
During event - Real time stories, event highlights, and live streams keep attendees excited.
Post event - recap videos & testimonials sustain engagement and help build loyalty.

Articles

Organic Social Media Strategy for Event Promotion